Privacy policy

Last updated: 5 September, 2026

This Privacy Policy explains how Marcella Haus ("we", "us", "our") collects, uses, and protects your personal information when you visit www.marcellahaus.com, make a purchase, or otherwise interact with our services (the "Services").

We operate this store using Shopify as our e-commerce platform and hosting provider.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

MS INDUSTRIES LLC, Corporation and trading as Marcella Haus, is the controller of your personal data.

Shopify acts as our data processor.

1. Information We Collect

A. Information you provide directly

Name

Billing and shipping address

Email address

Phone number

Payment information (processed securely – we do not store full card numbers)

Order details (purchases, returns, inquiries)

B. Information collected automatically

Through cookies and analytics tools we collect:

IP address

Browser type and device information

Pages viewed and time spent on the site

Cart actions (e.g., items added or removed, abandoned carts)

C. Information from third parties

We may receive limited data from:

Payment providers

Shopify

Advertising and marketing partners Google Ads and Meta. We do not buy or sell personal data.

2. Legal Basis & How We Use Your Information

We process personal data under the UK GDPR on the following legal bases:

Contract necessity – to process and deliver your orders

Legitimate interests – to improve our Services, prevent fraud, and perform basic analytics

Consent – for email marketing and non-essential cookies where required

Legal obligations – to comply with tax, accounting, and consumer protection law

We use your information to:

A. Process your orders

Create and manage your customer account

Process payments

Fulfil and deliver orders

Provide order updates and tracking

Handle returns and exchanges

B. Provide customer support

Respond to questions and complaints

Resolve delivery and product issues

C. Improve and personalise our Services

Analyse website performance and usage

Improve navigation and product offering

Show content that may be relevant to you

D. Marketing & advertising (where legally permitted)

Send promotional emails or newsletters (with your consent where required)

Show personalised or general ads on and off our site

You can unsubscribe from marketing at any time by using the link in our emails or by contacting us.

We may create customer segments or profiles based on your browsing and purchase activity to show more relevant offers. You may object to profiling by contacting us at info@marcellahaus.com

E. Security & fraud prevention

Protect your account

Detect and prevent fraudulent activity

Ensure safe payment processing

Where automated tools are used to make decisions that produce a legal or similarly significant effect on you, you have the right to request human review of that decision.

F. Legal compliance

Meet tax, accounting, and regulatory requirements

Respond to lawful requests from authorities

3. How We Share Your Information

We share personal data only when necessary:

A. Shopify

Shopify hosts our online store and processes data to operate checkout, payments, analytics, and fraud detection.

B. Service providers

We may share limited data with:

Payment processors

Shipping and logistics partners

IT and analytics providers

Email and marketing platforms

All service providers are bound by confidentiality and data-processing agreements.

C. Marketing partners

We may share hashed or pseudonymised identifiers with advertising partners Google Ads and Meta, so they can show relevant ads in line with their own privacy policies.

D. Legal reasons

We may disclose information if required by law or to protect our rights, property, or safety.

We do not sell your personal data.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

enable essential site functions (checkout, account login)

remember your preferences

analyse site usage and performance, including certain statistical-purpose analytics that may qualify for an exemption from consent under current PECR rules

support advertising and remarketing (with consent where required)

Cookies used for advertising, remarketing, or cross-site tracking still require your consent. You can manage cookies in your browser settings or via our cookie banner when you first visit www.marcellahaus.com Blocking some cookies may affect how the site functions.

5. Data Storage & Security

We take reasonable technical and organisational measures to protect your personal data. However, no method of transmission or storage is completely secure.

Personal data may be stored:

on secure servers in the UK and/or European Economic Area (EEA)

by Shopify, which may process and store data in Canada, the United States, and other regions in line with its Data Processing Addendum and Standard Contractual Clauses

We retain personal data only as long as necessary for the purposes described in this Policy or as required by law.

6. International Data Transfers

Some service providers (including Shopify and advertising partners) may process data outside the UK.

Where data is transferred internationally, we rely on:

UK Standard Contractual Clauses (SCCs)

Adequacy regulations, assessed under the UK's data protection test for third countries

Other recognised safeguards under UK GDPR

7. Your Rights (UK GDPR)

You have the right to:

Access – request a copy of your personal data

Rectification – correct inaccurate or incomplete data

Erasure – request deletion of your data where legally possible

Restriction – ask us to limit how we use your data

Objection – object to certain processing, including direct marketing and profiling

Data portability – receive your data in a structured, machine-readable format

Withdraw consent – where processing is based on consent

To exercise your rights, contact us at info@marcellahaus.com We may ask you to verify your identity.

If you are unhappy with how we have handled your data, you can raise a complaint directly with us at info@marcellahaus.com and we will respond in line with our complaints handling procedure. You can also lodge a complaint with the UK Information Commissioner's Office (ICO).

8. Children's Privacy

Our Services are not intended for children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

9. Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices. Please review their privacy policies before providing any data.